Restaurant chain · Malaysia
Torii Teppanyaki
Visit torii.com.my ↗
The brief
Challenge
A hungry reader decides in seconds, and wants two things from a chain: the menu, and the nearest branch.
Solution
Both sit on the first screen — a menu browser and an outlet finder — because anything standing in front of them costs the visit. The brand carries itself on a flame mascot rather than food photography, so it holds up at any size and on any dish, and a running ribbon along the foot of the hero takes announcements without displacing either.
Through the Torii Teppanyaki site
On a phone
On the site
- A flame mascot carried as the primary brand device rather than food photography.
- A menu browser and an outlet finder reachable from the first screen.
- A running announcement ribbon along the foot of the hero.