Food manufacturing · Malaysia
Fuji Bakery
Visit fujibakery.com.my ↗
The brief
Challenge
A manufacturer's buyers are wholesalers and retailers, not shoppers.
Solution
A site that looks like a bakery shopfront invites the wrong enquiry and buries the right one, so the hero is the production line rather than a counter. The product catalogue is kept separate from where-to-buy: a buyer sizing up capacity and a shopper hunting a stockist are never reading the same page.
Through the Fuji Bakery site
On a phone
On the site
- A manufacturer's site rather than a shopfront — the hero is the production line.
- A product catalogue separated from a where-to-buy section.